There is something about marketing that has to hit deep in a persons soul, but it also has to make logical sense to them. Otherwise you will struggle. There is no doubt about it. Find what really connects to your clients and what unique selling point you have to tailor to your followers.
This will keep you in touch with your clients and what they really want long term. This will help to establish a brand marriage that will last for a long time. You have to also touch people with humor and drama marketing or else just facts alone will not appeal to any advertising reviewer.